Celebrating 60 Years of Land Rover
Land Rover celebrates its 60th anniversary year this year with a number of special events to mark its special year.
Land Rover donates 60 vehicles to the Red Cross
Photo exhibition at the Royal Geographical Society
Prince of Wales Celebrates with Land Rover
Land Rover donates 60 vehicles to the Red Cross
As part of its 60th anniversary celebrations, Land Rover is donating 60
vehicles to the British Red Cross Society and its sister national
societies around the world.
The vehicles were officially handed over to the President of the Red Cross, HRH The Prince of Wales, during a garden party at Buckingham Palace. This year also marks the 100th
anniversary of the Royal Charter being granted to The British Red Cross
by HM King Edward VII.
Half of the donated vehicles will be taken across the globe where they will deliver vital supplies and emergency response personnel to those in desperate need. This includes natural disaster operations such as cyclones, floods and earthquakes. National societies in Sierra Leone, Lesotho and Mongolia are among those who will receive vehicle donations to ensure they can access rural and harsh-terrain territories.
The remainder of the donated vehicles will be dispersed throughout the UK to help with
regional operations such as local flooding, off-road emergencies and public events. Some of these Land Rovers will undergo minor ambulance conversions and will be fitted with emergency vehicle equipment as well as stretchers and medical kits.
The donation is an addition to Land Rover's commitment to raise over £1m for the International Federation of the Red Cross and Red Crescent Societies during the course of the next two Land Rover G4 Challenge events.
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Photo exhibition at the Royal Geographical Society
A collection of 60 photographs that represent the spirit of adventure has been brought together for a special exhibition at the Royal Geographical Society (with IBG) in London, to celebrate Land Rover's 60th anniversary this year.
The exhibition, called Portraits of Adventure, runs from 22 July to 3 August.
Portraits of Adventure includes 50 rarely seen archive images from leading landscape, portrait, action and travel photographers, as well as 10 specially commissioned giant four-metre high portraits by top British photographer Alastair Thain, featuring adventurous personalities such as Archbishop Desmond Tutu and Zara Phillips.
Over 3,000 photographs were researched to find the chosen 50 archive pieces. These include images of explorer Sir Ranulph Fiennes and mountaineer Todd Skinner, as well as some more surprising takes on the idea of an adventurous spirit, including Marilyn Monroe, a New York cab driver, David Beckham and a group of UN peace-keepers.
The photographs span the last 60 years and have been taken in many countries across the globe.
The exhibition is accompanied by a large-format coffee table book containing all the images, and proceeds from the sale of the book will be used to benefit the British Red Cross.
Portraits of Adventure
22nd July – 3rd August 2008
Monday-Friday 10am-5pm
Royal Geographical Society (with IBG)
1 Kensington Gore
London
SW7 2AR
Located in Kensington on the junction between Exhibition Road and Kensington Gore, the main entrance is on Exhibition Road.
Nearest tube: South Kensington
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Prince of Wales Celebrates with Land Rover
Land Rover welcomed HRH The Prince of Wales at the company's factory in Solihull in May as part of its 60th anniversary celebrations.
The Prince of Wales, who also celebrates his 60th birthday later this year, cut a specially designed Land Rover shaped birthday cake and unveiled a commemorative plaque to mark the occasion. The cake was donated to Birmingham Children's Hospital.
Members of key engineering projects over the years were present as The Prince of Wales was given an overview of the manufacturing process at the plant. A number of historic and iconic Land Rovers were on show including HUE 166, the first Land Rover, and a Range Rover Classic used by the Prince himself.
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